Cloud computing has been around for some time now, and a lot of persons have been using it for years without even knowing about it. Just think about services like Gmail and Hotmail. Both these take your information into the cloud, without you having to store anything on your personal computer. Of course you can sync the services to download to your Outlook/Thunderbird/mail client, but basically the services are hosted and maintained by a company - completely free of charge!
Obviously these services are not in it for some idealistic cause, and do make money on the traffic, but using these services raises a very interesting question. Should we really put all our trust in the cloud and let these companies manage all our email communications and personal information this way?
To get straight to the point; My answer is yes. Looking at it from a cost-benefit standpoint the services offer something you would have to pay for otherwise and are extremely well functioning. Just take Gmail. Google has perfected the service for years and as a user you get literally no spam at all, as their filters catch pretty much everything. For a comparison I receive somewhere between 5-10 spam mails daily in my personal email, so for a comparison this is pretty good.
The problem comes when the services stop working. We are starting to depend more and more on the cloud, mostly without even thinking about it or ‘planning’ to do so. On the personal level services include the above mentioned, but on a corporate level we are also seeing many companies use different tools such as Salesforce, Basecamp, Highrise, Google Aps etc. All these serve various functions, but equal for all is that they are hosted in the cloud, and companies don’t necessarily have all the information backed up locally (even though this is highly recommended, even in a digital world!). Merging data into the cloud takes a lot of trust and confidence that these services will remain intact for a long period of time. Nothing makes us think that we should worry about having Gmail around in a year, but we should consider the point.
Just think about the outages we have seen the past year in Gmail and other services. They have been few, but critical to companies using Google Aps to run their corporate email accounts. At the same time these services are completely free of charge, and we can’t really complain if we are not paying for it. That makes tools like these the ideal options for private users as well as start-ups, working on shoestring budgets.
So what’s important to remember?
- Cloud computing and online services are extremely good value for money (especially when they’re free!), and as the companies use these to generate traffic and revenue, they’re well maintained and uptime is close to a 100%.
- Services offer loads of functions designed to make your life easier (take Gmail as an example with functions that help you sort your email, and a great spam filter that helps you spend your time on other things)
- DO remember to do backup of your stuff, and don’t leave your entire life floating in the cloud. As for emails this is done easily by using an email client on your computer, where you occasionally download your email and store it. This is important as we never know if the cloud services will be discontinued, and for most free services, the companies have no obligation whatsoever.
I love the cloud and I use it all the time, every single day. It’s just important to keep in mind that we are putting a lot of information out to third parties, and remember to keep our personal backups if something should occur!
3 responses so far ↓
1 John Glasgow // Feb 2, 2010 at 1:36 pm
Just a quick note on the “their services are free, so we can’t complain when they don’t work” comment.
Since the companies in question have decided to offer free services to masses in order to generate revenue through other channels, I think we have every right to complain. They established the playing field and the rules: “Here’s something for free, we want you to use it ALOT to help us make money; we promise we are going to take care of you. ” And so when a breakdown does occur, it is a violation of this promise and yes, I as a consumer do have the right to voice my displeasure.
Scariest thing about the cloud? Our complete and total faith that it will always work. See the whole Microsoft/Sidekick breakdown from late last year. So great advice about always keeping a back up.
2 Belinda Bramsnæs // Feb 2, 2010 at 1:51 pm
Hi, As an entrepreneur, I can only recommend using the cloud. You can keep start up costs at a minimum and be served with the same functionality or perhaps even more than from established programs or services and almost for free.
I personally use Google Apps - not for total free but almost. All the functionality almost serves 100% of my basic IT needs.
3 Benji // Feb 3, 2010 at 9:08 am
I’d suggest being part of the “cloud” since using an external e-mail system like Gmail is getting out of someone else’s cloud… think self-hosted e-mail.
There are new tools for example wordpress (Turbo) to work offline and many clients let users keep the information on their computers as an (offline) reference.
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