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Why we brand? I’ll tell you why..

April 22nd, 2010 · 1 Comment

Recently I did a short presentation to a small group of entrepreneurs in Guatemala. Every each one of them had their own businesses and faced the normal challenges. These include logistics, finance, strategy, and even some times they would have to clean the toilet. Oh that wonderful life as an entrepreneur - very hands on - […]

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Tags: Marketing · branding

Back to the bubble?

September 7th, 2009 · No Comments

We all remember early 2000 when the famous ‘Internet Bubble’ burst and loads of dollars were lost. It was like a hot air balloon just waiting to pop as investors were throwing money at anything that had a high burn-rate (refers to how fast you spend money - a term very used during that period). […]

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Tags: Business · Marketing · Strategy

The good thing about a crisis

January 4th, 2009 · No Comments

When you see a headline like that it screams opportunities. In rough times a lot of people get affected negatively, but there will also be companies benefitting from the situation. Remember when the war in Iraq began? Some Danish companies were involved in the re-building and transportation of military supplies etc, and obviously these companies […]

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Tags: Business · Economy · Investment

Is Google out?

November 27th, 2008 · No Comments

With stock dropping from well over $700 to it’s current level just under $300 it is very interesting to see what has been going on at the search giants HQ. Many analysts thought that the old price was ridiculously overvalued and this might have been the case. Of course the entire market is down after […]

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Tags: Economy · Investment

Worlds best brands

September 21st, 2008 · No Comments

This week the brand management company Interbrand released their yearly study of brands and their value in business. Their list is widely recognized throughout the business world, and there is no doubt that the brands listed are some of the strongest brands in the world.
Brand values are established on the basis of three main factors: […]

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Tags: Business · Management